Sitting in the dentist’s office waiting to get poked, scrapped and drilled, I sat there starring at the out of date pile of magazines on the table in front of me. I scanned through one issue of Fortune Magazine and read one sentence that I think speaks volumes about capitalism today: “In today’s economy, a big idea is worth more than a big market share.”
This is very true. The speed that companies’ industries, economic models and competitors change is so great that scale isn’t necessarily the only path to success. Having the next big idea is what really drives markets. As a matter of fact, that big idea doesn’t have to be a new idea either. It just has to be tuned, updated and executed well to change an industry. Think about the iPod. MP3 players have been around, technologically speaking, for a very long time. Yet Apple dramatically improved upon the MP3 concept and literally swept the world.
What we all should take away from this is that any one of us can have that big idea. The question is then, what are you going to do about it?
As a writer, I am forced to follow my own advice, so I did follow through when I got what I think is a big idea. Click on the link to find out more: http://www.designandbuildwithmetal.com/IndustryNews/News/waite_joins_drexel_metals.aspx
More will be written over time about the “big” idea…
